Designing and building retail stands and objects before they are created is hard. Luckily 3D can help give a more cohesive look at what we could possibly build before we start going to hammer and nail. Sometimes projects like this could take months in advance to create. We did this in a much shorter timeline and it would effect stores globally.
Ultraboost 2021 release was hyped across the internet and soon would be released. My team was given a challenge of creating a cohesive design for outlet stores across Adidas for multiple sizes and looks so they can sell Ultraboost and advertise it throughout the year.
I was in-charge of creating a cohesive design for the larger stores as well as creating a 3D aspect to give to our stores to show a better idea of the product that they would want created by launch day.
This project was fun and gave me a better understanding of utilizing 3D to expand the vision and creativity into reality.
Programs used: Adobe Photoshop, Adobe Illustrator, Adobe In-design
• Design high energy Ultraboost product that can be cohesive throughout the year using the description playful, fun, and exciting.
• Design, texture and render 3D objects to be used as examples for what customer experience would look like to exact dimensions.
• Create a presentation to show to all stores globally as well as present findings of creations.
• Have fun
This was a fun project to work on. I was apart of a team that had amazing feedback and what they think the potential buyer would want. With this information and research I and my team were able to create some beautiful designs as well as 3D components for a more realistic view for Adidas stores.
This project gave me a real understanding for how 3D projects work with exact specifications and build specs as the specs used for these designs will be used for actual physical objects across the stores.